Online Marketing Wollongong, Is Your Business Strategy a Dud?

Online Marketing Wollongong is complicated, so ask yourself, are you destined fail? This is one concern that you truly have to be sure that you are certainly thinking about before you commit a lot of in a strategy that you may not have the time to see be successful. So say, ask yourself exactly what issue are you in fact solving with your Wollongong business? This is an effortless thing to think about when considering what sort of online business you may like to get into, or an excellent focus if you actually have a business operating. People will pay money to have their problems dealt with. Whether it's helping them find the local shoe store or the very best solar panel on sale, if you can concentrate on the situation you are solving and do it well, then you are on your way to developing a wonderful online business in Wollongong.

Don't get too worked up if your idea in Wollongong isn't unique or is currently out in the marketplace. It's not really about the idea as much as it is about the performance of the idea, or to put it simply, how well you deliver your service or product to the market. A simple example is the way Apple functions. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both concepts were already out in the marketplace years before Apple went to market with each of these products. What they did incredibly well was carry out a dazzling marketing campaign making their re-imagined, actually in the marketplace product much better than anyone else's. If you had an MP3 player, pre-iPod nobody cared, yet if you had one of those small white boxes with an apple on it, you were certainly cool.

Don't hesitate because you are not a world expert on the niche you are marketing to in Wollongong. If you consider it, in many cases the advertising and customer experience matter far more than your product understanding or experience in your niche.

You already have enough ideas and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing passion, you can create an online business from it. There are lots of ordinary people around who have made millions from a simple idea that was of interest to them, often starting from very average circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're passionate about and build them into an online business.

You may have experienced some stress in your own life with a website, product, or service in Wollongong when you said to yourself, "I could do this better than these guys." This is one more way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsWollongong.com.au.

INTERNET MARKETING's Pidgeon carries good news for local Wollongong businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you are planning to do for your business. But the catch for lot of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you will need to understand all of recent updates for you to be organized the future, and the new changes in Pidgeon herald some interesting news for local Wollongong businesses.

Already we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is vital to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update with this series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites will need to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made all of us resort to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Wollongong business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Wollongong store would be battling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many small companies were just throwing in the towel on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Wollongong, is now more likely to rank a local Wollongong business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the most away from your business!

If you wish to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Internet Marketing Experts Wollongong, call 1300 595 013 or visit at www.internetmarketingexpertsWollongong.com.au

Internet Marketing Wollongong - Your Essential starting resource for your SEO and Marketing Ad campaign

Internet Marketing Wollongong is so essential notwithstanding if you are a small business or a large business. And if you have tried your hand at SEO and Marketing, and even if you have no clue where to start then this is a great place to begin.

Over the past ten years I have devoted a ludicrous amount of resources and time working out the most ideal way to have my websites generating income. If I had not had such bad experiences I don't think I would ever been pushed into learning this material for myself. So take note, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a small business owner in Wollongong, or if you are just starting with Internet Marketing.

1.) The biggest thing that I would like to make clear is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing novelty, but rather I would like to try and make you mindful that you can't succeed without commitment.

• When you have your first marketing campaign. Don't invest $2 and complain that it didn't get the job done. You have to make a decision.

• You likewise can't just manage your campaign for a day. It takes at the very least a week to get a proper appreciation for an ad's success.

2.) When you are writing content, don't just copy everyone else, your Internet Marketing will be far better if you be unique and look to what is missing from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to keep track of your content. This will help you not only remember what sort of posts or content you have made, but is necessary for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don't simply use this for your Internet Marketing or content creation, think outside the box, get organised and start to see what is being successful, and what still needs improvement.

4.) Some resources that I would certainly strongly recommend that you consider include some excellent research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want something unique.

• If you want to develop graphics, www.canva.com is wonderful, simple and simple to use for all your graphics needs, it is click and drop with lots of pre-sets.

• When producing infographics, have a look https://infogr.am/ it is a easy way to produce a visual representation of data or information without having to work with a designer or resort to using Microsoft Excel pie charts.

• Plus one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will assist you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It sends you email reminders and lets you monitor people so that you can increase your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to assessing the success of your Internet Marketing, it can be rather challenging to see how your business is going compared with your competition in Wollongong or even around the country. But the best way to get a real impression is to not fall into the trap of looking only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You need to look at all this data, and see what the real impact has been because while there may be thousands or millions of people taking a look at your content as a Wollongong company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Wollongong I have seen a number of the best, and worst efforts at Internet Marketing and so we don't waste any time or your effort in creating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsWollongong.com.au.

Internet Marketing Wollongong - What will 2016 hold for local business?

Internet Marketing Wollongong is a complicated matter, and as we enter 2016, people are in a mindset where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, challenging. You can never ever find out what is around the corner, but if you determine the fundamental parts of the past and look for patterns you can get a better understanding. This is especially true for SEO. I hope to try and point out to you several of the major patterns that have been surfacing in 2015 throughout the Wollongong SEO market and the world. From this with any luck together we can try and work out where to focus our efforts, this will be particularly helpful if you are a local Wollongong business.

Think Local

This is the biggest emerging trend and it is going to keep increasing in significance. This means that if you are an Wollongong company and you are looking for local clients, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Wollongong searches were actually ranking higher than business with national headquarters, or even places on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so keep an eye out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are swiftly growing overseas and are beginning to emerge in Australia and it won't be long before they gain interest in Wollongong.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other swift 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 things for a local Wollongong business. 1 - you have to be taking note of growing patterns, and make certain you have the ability to actually let people pay - for instance, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2 - you can start making use of the mobile nature of paying. This means advertising, coupons and other fantastic deals that you can send to people on their phones and therefore directly into their wallets.

Beacons

Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are basically other ways of getting advertisings to people locally. It works through Bluetooth, or even a free Wi-Fi, and it basically provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Wollongong store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It's a clever promotion tool that will continue to grow in 2016, but I wouldn't be surprised if technology and development changes this even further throughout the year.

Aps

We also will see even greater use of Aps such as Snapchat and Periscope for unconventional ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell using these aps. It is incredible how people can keep reinventing ways to get their company out there, and the same may possibly be done for your local company in Wollongong. Be creative and even explore what other people have done, especially when it comes to social media - if you see something you like, take note of it and find a way to incorporate a similar idea into you own campaign.

My closing pieces of parting advice - and these are things that you should do right now, today - would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Wollongong level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks good for Local businesses with patterns and technology promoting even greater interaction at a 'community' level. This is great for Wollongong businesses, so I hope that you are as excited as I am. Keeping that in mind, if you are lo9oking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, internetmarketingexpertsWollongong.com.au

Digital SEO Marketing Wollongong - Facebook Ads Lessons to improve your Impact

Digital SEOMarketing Wollongong is not as simple as building a website there are of several different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I wish to show to you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is critical to Digital SEO Marketing, and because there are so many details about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Wollongong Business then you will want to set the location to Wollongong. It just makes good sense, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to indicate to you what that actually means. - 'everyone in this location' means every single person in whose Facebook says that they are actually in Wollongong will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Wollongong, or even just people visiting.

So depending on your company, you may intend to be targeting people that are visiting or even on holiday in Wollongong. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are going to benefit your business.

Lesson # 2 - Image v Text

This is something that I really had to remember when first starting off. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to make sure that you have a nice image in your ad and your font isn't too large.

One thing that I often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are working with in the ad.

So be confident to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger markets pretty much only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even if you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you try out the quantity of ads you want aimed purely to 'mobile.

Hopefully these few ideas and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing attempts in Wollongong.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Wollongong on 1300 595 013 or visit, internetmarketingexpertsWollongong.com.au.

Digital SEO Marketing - The War to discover what Google is 'not providing' you

Digital SEO Marketing is a tough and intricate area, and some of the ways that helps make it even harder is the way that Google is making it tougher to find information. I am not commonly one to complain about the way that Google develops - largely they are moving to make the SEO 'game' a more genuine a worth driven field, but some things are still annoying. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

No matter how you plan to structure your keyword research, it all starts with a certain core principle, one that you must build by checking out your metrics and Google Analytics.

The idea is that from this central idea and keyword, you then create a seed list of terms, expanding through related terms and synonyms of your base concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors.

At one point, Google was content to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has decided though that they are going to diminish the access to the data brought in by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This suggests that the days of straightforward and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account in order to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be just one of the simplest ways to learn the real metrics for many niche areas. The main worry that is brought up by this is how it affects the small businesses in Wollongong that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Wollongong on1300 595 013 or visit,internetmarketingexpertsWollongong.com.au

Digital Advertising's strength comes from Quality Content

Digital Advertising Wollongong is based upon a strong foundation of quality content, so is your Wollongong company in fact strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Wollongong, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would love to have that one post or video go viral and let the Social Media Machine just bring in free publicity - but the truth is it is a game of chance, and the most ideal plan that everyone can stick to is to make regularly quality content for your fans to love, like and share.

There are a couple of Big Picture ideas that you need to remember when it comes to Content:

Relevant Content is Key

Facebook is a fast paced and constantly changing place, and so you ought to ensure you reach people when it is going to be most efficient. This means every thing must concern you, your business, your audience and what you hope to achieve. When you post about something that your audience genuinely cares about you will see greater response.

Content is not just words

bear in mind that when we discuss content you should be thinking of Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when developing content. If you can constantly make posts that embody one of the Three E's then you will be on the path to putting together a reputation for quality content.

If you are uncertain about what your online or local Wollongong audience will view as quality, then one of the simplest ways to figure it out is to work on some research. Look at your competition or at other areas around your market to see what other company's in Wollongong post and what type of interaction they get. You should not be wanting to copy them, but rather imitate the areas that work and make their success your own. When it boils down to it though, one of the easiest ways to know what your Audience will respond to will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they want to see on their Facebook wall. You may be stunned by what you find out. And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Wollongong on 1300 595 013 or visit, www(dot)internetmarketingexpertswollongong(dot)com(dot)au.