Internet Marketing Wollongong is a
complicated matter, and as we enter 2016, people are in a mindset where they
reflect back on the year that was 2015, and try and determine what life holds
in store for them next. This is of course, challenging. You can never ever find
out what is around the corner, but if you determine the fundamental parts of
the past and look for patterns you can get a better understanding. This is
especially true for SEO. I hope to try and point out to you several of the
major patterns that have been surfacing in 2015 throughout the Wollongong SEO
market and the world. From this with any luck together we can try and work out
where to focus our efforts, this will be particularly helpful if you are a
local Wollongong business.
Think Local
This is the biggest emerging trend and it
is going to keep increasing in significance. This means that if you are an
Wollongong company and you are looking for local clients, then this is
fantastic. Starting with the changes from Google Pigeon, we saw a developing
trend that local Wollongong searches were actually ranking higher than business
with national headquarters, or even places on the other side of the city. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are investing more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be appearing even more in 2016, so keep an
eye out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
swiftly growing overseas and are beginning to emerge in Australia and it won't
be long before they gain interest in Wollongong.
Mobile wallets
Society is getting more and more used to
lugging around less money and slimmer wallets. Especially with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other swift
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 things for a local Wollongong business. 1 - you have to be taking
note of growing patterns, and make certain you have the ability to actually let
people pay - for instance, if you are yet to obtain a PayWave or RFID reader
for your ship, then get one. And 2 - you can start making use of the mobile
nature of paying. This means advertising, coupons and other fantastic deals
that you can send to people on their phones and therefore directly into their
wallets.
Beacons
Beacons are something that has had
expanding use overseas and we are seeing them locally now too, but they are
basically other ways of getting advertisings to people locally. It works
through Bluetooth, or even a free Wi-Fi, and it basically provides information
or a discount to people who connect or sign up to the Beacon. This means that
people at your Wollongong store, or even roaming past the area will be given
more incentive to actually enter the store and make a purchase. It's a clever
promotion tool that will continue to grow in 2016, but I wouldn't be surprised
if technology and development changes this even further throughout the year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for unconventional ways such as advertising.
This has been seen in America with national projects run by Dunkin' Donuts and
Taco Bell using these aps. It is incredible how people can keep reinventing
ways to get their company out there, and the same may possibly be done for your
local company in Wollongong. Be creative and even explore what other people
have done, especially when it comes to social media - if you see something you
like, take note of it and find a way to incorporate a similar idea into you own
campaign.
My closing pieces of parting advice - and
these are things that you should do right now, today - would be to sign up to a
fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one
you don't have for your business yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Wollongong level, and also boost your authority and perhaps even become an
useful resource for people. This all goes towards your local SEO efforts which
are key in 2016. So you will possibly observe that the future actually looks
good for Local businesses with patterns and technology promoting even greater
interaction at a 'community' level. This is great for Wollongong businesses, so
I hope that you are as excited as I am. Keeping that in mind, if you are
lo9oking for more SEO advice, or are planning to improve your SEO efforts, then
contact Internet Marketing Experts Wollongong on 1300 595 013 or visit, internetmarketingexpertsWollongong.com.au
No comments:
Post a Comment