INTERNET MARKETING's Pidgeon carries good news for local Wollongong businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you are planning to do for your business. But the catch for lot of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you will need to understand all of recent updates for you to be organized the future, and the new changes in Pidgeon herald some interesting news for local Wollongong businesses.

Already we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a lot of rather subtle changes that is vital to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update with this series, and it laid the foundation for what Google considered becoming a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites will need to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made all of us resort to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Wollongong business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Wollongong store would be battling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many small companies were just throwing in the towel on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Wollongong, is now more likely to rank a local Wollongong business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the most away from your business!

If you wish to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Internet Marketing Experts Wollongong, call 1300 595 013 or visit at www.internetmarketingexpertsWollongong.com.au