INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is important to everything that you are
planning to do for your business. But the catch for lot of people entering the
world of INTERNET MARKETING is that Google keeps making changes, so you will
need to understand all of recent updates for you to be organized the future,
and the new changes in Pidgeon herald some interesting news for local
Wollongong businesses.
Already we have had Google Panda, Penguin
and Hummingbird, but among the most recent addition is Pidgeon, and it has
actually made a lot of rather subtle changes that is vital to get your head
around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update with this series, and it laid the foundation for what
Google considered becoming a 'good website' and punished those that were not
structured well. Penguin then came and started attacking all the dodgy sites
that are using underhanded techniques or working to buy links-- it pushed again
towards websites will need to 'earn' a positon than buy one.
Hummingbird added a new feature to the game
and made all of us resort to the need for 'responsive design' and recognise the
manner in which the modern user browses the internet. So this brings us to
Pidgeon. Hopefully, you can see the theme that has been building-- Search
Engines reward those deserving. Pidgeon caries on the tradition, but it takes
it even further and helps the locals too!
Essentially Pidgeon has installed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local
Wollongong business, has been around for decades, and is attempting to increase
their INTERNET MARKETING. The other is a new franchise store from a company
that has 100s of outlets around the country.
Previously, the smaller local Wollongong
store would be battling with INTERNET MARKETING because they would have to
match the budget of the larger company. This meant that many small companies
were just throwing in the towel on INTERNET MARKETING or wasting their money
and time. With Pidgeon, a search in Wollongong, is now more likely to rank a
local Wollongong business as a high result as compared to one with a national office
elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to make sure that you can get the most away from
your business!
If you wish to bring your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend having a
look at Internet Marketing Experts Wollongong, call 1300 595 013 or visit at
www.internetmarketingexpertsWollongong.com.au
