Digital SEOMarketing Wollongong is not as simple as building a website there are of
several different Digital SEO Marketing concepts to try and understand yourself
as a website owner. It is because of this I wish to show to you a few lessons
that I have learnt more about Facebook Ads. Why Facebook ads? Because Social
media is critical to Digital SEO Marketing, and because there are so many
details about Facebook Ads that I wished I knew when I first began investing
with them.
Lesson # 1 -
Location, Location, location - Don't waste your money
If you have made
a Facebook ad before you would know that you will need to select a location. So
if you are a local Wollongong Business then you will want to set the location
to Wollongong. It just makes good sense, right?
But what some
people overlook is that they choose by default the option for "Everyone in
this Location".
So I would like
to indicate to you what that actually means. - 'everyone in this location'
means every single person in whose Facebook says that they are actually in
Wollongong will be possibly targeted by your ad. This is pretty specific, and
yet still broad enough to where you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose whether you want people who live in Wollongong, or
even just people visiting.
So depending on
your company, you may intend to be targeting people that are visiting or even
on holiday in Wollongong. By selecting the option for this you can make sure
you are getting in touch with the specific people that will hopefully be
engaging with your business, and therefore get a better engagement rate on your
investment.
But what it also
means that if you just keep selecting 'everyone in this location' then you are
by default wasting a few of your ad's reach on people that are just visiting.
So do not forget
this option exists, and have a think about what options are going to benefit
your business.
Lesson # 2 -
Image v Text
This is
something that I really had to remember when first starting off. Facebook Ads
must contain no more than 20 % text, it is Facebook's way of making sure your
ads actually are not being too obtrusive and annoying, so you have to make sure
that you have a nice image in your ad and your font isn't too large.
One thing that I
often use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay.
And it will give you an indication of how much text you are working with in the
ad.
So be confident
to keep this in mind and your ads will have more effectiveness, and less
automatic denial by Facebook.
Lesson # 3 -
Mobile platforms are key
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As most of us are probably aware, the majority of Facebook users are young, and
younger markets pretty much only use mobile devices. Recent figures from
Facebook show that almost 50 % of users under the age of 35 only use a mobile
device to access Facebook.
Now, it really
does depend upon your audience, but even if you are aiming at an older
demographic, most will still have mobile devices capable of using Facebook, so
don't overlook this choice.
What this means
is just because you may be on a laptop when you produce and edit an ad, don't
fall into the trap of assuming that people will be seeing your ad on a desktop
too. This means be sure you look to make sure the ad works for mobile in the
preview, and you try out the quantity of ads you want aimed purely to 'mobile.
Hopefully these
few ideas and pieces of advice will help you to save some effort, time, and
even a bit of money when it comes to Facebook ads and your Internet Marketing
attempts in Wollongong.
If you are
looking increase your Internet Marketing campaign even more, then call Internet
Marketing Experts Wollongong on 1300 595 013 or visit, internetmarketingexpertsWollongong.com.au.
