Digital SEO Marketing is a
tough and intricate area, and some of the ways that helps make it even harder
is the way that Google is making it tougher to find information. I am not
commonly one to complain about the way that Google develops - largely they are
moving to make the SEO 'game' a more genuine a worth driven field, but some
things are still annoying. So what am I grumbling about here? Well allow me to
make an effort and explain it this way.
No matter how
you plan to structure your keyword research, it all starts with a certain core
principle, one that you must build by checking out your metrics and Google
Analytics.
The idea is that
from this central idea and keyword, you then create a seed list of terms,
expanding through related terms and synonyms of your base concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, online marketing and other factors.
At one point,
Google was content to make all of its searcher keyword data available free of
charge to those wanting to conduct research. However, this has all changed with
the modifications made to Google's policy and the role that '(Not Provided)'
now plays.
Google has
decided though that they are going to diminish the access to the data brought
in by specific searchers. This includes those who are logged into a Google
account such as Gmail and Google+, in addition to anyone using recent updates
of Mozilla Firefox. The secure searchers are shown in the search result site's
domain including 'https' rather than 'http'.
According to the
Not Provided site, www.NotprovidedCount.com, this affects an ever increasing
amount of data, being upwards of 80 %. This suggests that the days of
straightforward and free access to marketing reports through Google Analytics
accounts are at an end. Instead, you will need to invest in a Google AdWords
advertising account in order to use Google's proprietary information.
There are a
variety of good keyword analysis tools on the market in this day and age,
however an SEO company is an invaluable resource. With the changing nature of
keywords since Hummingbird, and the issues of 'Not Provided', it appears that
an SEO company may be just one of the simplest ways to learn the real metrics
for many niche areas. The main worry that is brought up by this is how it
affects the small businesses in Wollongong that are attempting to conduct some
DIY SEO who don't always want to run a full SEO campaign or invest too much
money in AdWords or AdSense. Where this goes next in 2016, only time will tell.
But if you are looking out for more information on ways that you can try and
get more accurate information and metrics that will actually help you, consider
approaching an SEO Agency. Every agency is different, so do some analysis and
find one that is best for you. For example, you can contact my SEO firm,
Internet Marketing Experts Wollongong on1300 595 013 or visit,internetmarketingexpertsWollongong.com.au
